Introduction
Demar Leather is a family owned international leather manufacturer and supplier for retail and hospitality industries.
The Challenge
Demar need a serious reboot with their brand and online presence. Their website showcases more than 2000 unique leather finishes for clients choose from. A classic case of Hick’s Law. It was difficult for visitors to find what they were looking for and get the samples they needed quickly. With so many choices, it needed a reorganization, and visual upgrade.
Solution
We focused on the users’ needs and how to best meet their goals. By placing a spotlight on the best offerings and most-visited pages, we reduced the time and effort of the customer journey. We introduced a rebrand including a new brand color, logo, sample presentations, and a complete new look and re-org of their site.
My Roles
I worked with my team as an Art Director, UI designer, and Product Manager.
Branding
Hi-Fi Design
Prototyping
Oversaw development and QA testing
Design of brand materials and packaging
Production oversight
Tools Used
Figma | Illustrator | Miro | Asana
