Introduction
BritePool is a start-up that launched as the replacement for third-party cookies. It empowers users to take control of the ads they see and provide them with information to protect their privacy on the web.
The Problem
This is one of the first products in this market and a new technology that people are not familiar with. How do we help publishers, advertisers and consumers understand how this new (very technical) product works? We had to help users understand the product in it’s simplest terms in-order to sign up for BritePool’s services.
The Challenge
A low-friction process, from awareness to education to sign-up, was needed.
Executive Intent
Launch the company and it’s product to the public with it’s services up and running. Build awareness, and gain new members in the form of online publishers, advertisers, and individuals.
Solution
Our team crafted a friendly brand identity, strategy, and narrative which informed the consumer-facing online experience I designed. The site’s messaging and format gives people an easy understanding of the product, and takes them on a quick journey starting as a visitor, and ending as a member.
Product roadmapping and technical requirements were weighed against market research and UX best practices. We defined a product that would be optimized for user adoption on day one.
